SEJR Pay
Card acquiring, payment terminal, online checkout and POS system. Live today, run in partnership with licensed acquirers.
About SEJR
Payments, account and operations. The Danish way.
SEJR is a Danish financial platform — built from the cash register up. Owner-run, transparent, and with no marketing department in New York.
1.700+ Businesses
6 bn. kr. in transactions
99,99 % Uptime
10–14 weekdays From start to live
The story
We've stood behind the cash register ourselves.
SEJR didn't start with a pitch deck. It started with a frustration.
We ran into the same thing as thousands of Danish businesses: a statement that takes half an hour to read. A support number that rings abroad. An agreement that ties you in for twelve months — and a cancellation fee no one tells you about.
We thought it was just us. Then we talked to bakers, hairdressers, restaurant owners and webshops. It wasn't just us.
So we started building what we were missing ourselves: one place where payments, account and operations come together — with prices you understand, support you can actually call, and a contract you can read in five minutes.
Milestones
The story, year by year.
Only what can be looked up in the CVR register — plus what we vouch for ourselves today.
- 2023
Sejr Pay ApS is founded
The operating company (CVR 44090880) is established in Glostrup, and work begins on a Danish payment solution for owner-run businesses.
- 2026 · Jan
SEJR Group A/S is established
The parent company (CVR 46202465) brings together the group behind SEJR Pay and the upcoming financial products.
- Today
SEJR Pay is live
Payment terminal, POS system and online payments — run in partnership with licensed, PCI-DSS Level 1-certified acquirers.
- In progress
Application with Finanstilsynet
The application for a payment-institution licence is in progress. Account, Card and Credit open when it lands — and not before.
Manifesto
Five things we insist on.
This isn't a "values list" for the employee handbook. It's what we've said yes to, and what we say no to — even when it costs us a customer.
- 01
A fee is a promise, not a questionnaire.
You should be able to read your agreement in five minutes. If we can't explain something in one sentence, we've designed it wrong.
- 02
Everything sits in Denmark. On purpose.
Our application, our support, our lawyers and the responsibility for your data — all of it in Denmark. It's not a marketing point; it's a deliberate decision.
- 03
No dark patterns. No upselling. No call centre.
You won't be lured into anything. You won't get a cold call with an offer. You get the same advisor all the way through.
- 04
We grow when our customers win.
We have no targets for customer growth or "churn prevented". Our only metric is that shops settle better with us than with the alternative.
- 05
We say yes to less, and no to the wrong things.
SEJR is not for everyone. We suit owner-run businesses that answer for their own numbers. Not corporations that pick a supplier from a spreadsheet.
The road ahead What we have now.
What we have now.
What we're building. What we hold close.
We promise to tell the truth about when each piece lands — and we launch nothing before the licence is in place.
SEJR Account & Card
Business account and company card, reconciled directly with your acquiring. Opens when our payment-institution licence from Finanstilsynet lands.
SEJR Credit
Working-capital credit and merchant cash advance based on your actual transaction history — not on last year's spreadsheets.
SEJR Operations
Bookkeeping, VAT and payroll gathered in one surface, built by people who have run the till themselves.
The company
Who's behind SEJR.
Danish company, Danish ownership, Danish accountability.
Legal
SEJR Group A/SCVR 46202465
Hovedvejen 107, 3.
2600 Glostrup, Denmark
Part of the SEJR group. The SEJR products are run in partnership with PCI-DSS Level 1 acquiring partners until our own payment-institution licence from Finanstilsynet is in place.
Contact
- General enquiries hej@sejr.com
- Sales +45 70 60 30 86
- Support Weekdays 9–17 · Danish
- Press & partnerships sejr.com/presse
- Investor enquiries hej@sejr.com
Compliance
- PCI-DSS Level 1 via acquiring partners
- GDPR · data stored in the EU
- Complies with anti-money-laundering and KYC rules
- Payment-institution licence application (in progress)
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