Press
Writing about SEJR?
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Boilerplate, verifiable facts and logos in the right format, gathered in one place, so you don't have to ask. Missing something? We reply fast.
Boilerplate
SEJR is a Danish payments company for businesses. The company brings payment terminal, POS system and online payments together in one agreement, with daily payout and Danish support.
SEJR is a Danish payments company for businesses, founded in 2023 and headquartered in Glostrup. SEJR Pay, payment terminal, POS system and online payments, is live today and is run in partnership with licensed, PCI-DSS Level 1-certified acquirers. The company has submitted an application for a payment-institution licence with Finanstilsynet; the business account, company card and credit open when the licence is in place. Behind SEJR stands SEJR Group A/S (CVR 46202465) with the operating company Sejr Pay ApS (CVR 44090880).
Quick facts
- Founded
- 2023 (Sejr Pay ApS, CVR 44090880)
- Parent company
- SEJR Group A/S (CVR 46202465, established January 2026)
- Head office
- Hovedvejen 107, 3., 2600 Glostrup
- CEO
- Morris Dragsbæk-Friis
- Live today
- Payment terminal, POS system and online payments (SEJR Pay)
- Coming
- Account, Card and Credit, when the payment-institution licence from Finanstilsynet lands
- Customers
- 1.700+ Danish businesses
- Security
- PCI-DSS Level 1 via licensed acquiring partners
Company details can be verified in the CVR register. History and milestones: sejr.com/om. Verified 27 July 2026.
Logos
Use the ink version on light backgrounds and the paper version on dark. Prefer SVG. Keep clear space of at least the height of the S on all sides, and do not set the wordmark below 72 px wide on screen or 20 mm in print — below that, use the icon. The logos must not be recoloured, stretched, rotated or placed in a box.
Download the whole kit ZIP · logos, icon, colours and usage- SEJR wordmark, ink For light backgrounds · SVG Download
- SEJR wordmark, paper For dark backgrounds · SVG Download
- SEJR wordmark, ink For light backgrounds · PNG 2400×900, transparent Download
- SEJR wordmark, paper For dark backgrounds · PNG 2400×900, transparent Download
- SEJR Pay wordmark, ink For light backgrounds · SVG Download
- SEJR Pay wordmark, paper For dark backgrounds · SVG Download
- SEJR icon Square · for avatars, app tiles and social cards · SVG Download
- SEJR icon Square · for avatars, app tiles and social cards · PNG 1024×1024 Download
Writing the name
- SEJR is always set in capitals — never
Sejr, neversejr. - Products are SEJR Pay, SEJR Konto, SEJR Kort, SEJR Kredit.
- No abbreviations — never
SG. - The group is SEJR Group A/S; the operating company is Sejr Pay ApS — that one is a registered legal name and keeps its spelling.
#C1213F#0F1419#FAFAF7Press contact
Email hej@sejr.com with "Press" in the subject line, or call 70 60 30 86 (weekdays 9–17). We get back to you fast, even when the deadline is today.